Marketing
How to Create a Go-To-Market Strategy for Your Next B2B Product
For someone who loves to create new products, it was important to learn how to get these into the hands of consumers. After all, how valuable is a product if…
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Sales Lessons for Software Developers: How to Sell Your Product
Having a computer science degree and building softwares from the ground up makes you think you can do it all from the comfort behind your computer screen. Then you realize…
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How to understand market demand during product ideation
Some startups execute a product, raise a round then start marketing only to learn that the demand is not what they expected. If there's demand, only then can you supply…
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Quick tips to handle marketing budgets
In the year 2000, 11 startups spent millions of dollars to run small 30 second Super Bowl ads. Within 12 months, 8 of the 11 companies had either declared bankruptcy…
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