Month: November 2020

Quick tips to handle marketing budgets

In the year 2000, 11 startups spent millions of dollars to run small 30 second Super Bowl ads. Within 12 months, 8 of the 11 companies had either declared bankruptcy…

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Top Product Metrics to Track

Your magical product app is released and real people are starting to use it. It feels rewarding to see traffic, much more to look at revenue numbers go up. There…

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Kano Model: How to Plan Your Roadmap for Maximum Customer Satisfaction

Ever been part of teams where you add in features because the senior person in the team says so but user feedback says otherwise? Or the opposite, where someone thinks…

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How to Estimate the Size of Your Target Market

Your dream is to create this one app that millions of people use in their lives. You spend a year creating your masterpiece and launch. But wait. Why aren't users…

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