Product

Can the Demand for Other Sports Ever Match India’s Love for the Game

A casual dinner chat with wife led me towards the subject of sports. In India, why are cricket players treated like stars, given 5-star accommodations and high compensations while other…

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How to Make Your Product Stand Out in a Competitive Market

The advent of the digital age with all it's bells and whistles has lowered the barrier to entry for creating and advertising products in terms of the overall cost and…

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Top Product Metrics to Track

Your magical product app is released and real people are starting to use it. It feels rewarding to see traffic, much more to look at revenue numbers go up. There…

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Kano Model: How to Plan Your Roadmap for Maximum Customer Satisfaction

Ever been part of teams where you add in features because the senior person in the team says so but user feedback says otherwise? Or the opposite, where someone thinks…

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How to Estimate the Size of Your Target Market

Your dream is to create this one app that millions of people use in their lives. You spend a year creating your masterpiece and launch. But wait. Why aren't users…

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